A Quick Introduction

  • 15 years of experience in user experience and interaction design including 7+ years experience with ecommerce optimization and testing
  • Ability to simplify complex problems into manageable tasks and see through to resolution
  • Proven ability to successfully manage and implement multiple and various sized projects from start to finish within time and budget constraints
  • Effective management skills as well as outstanding leadership, presentation and communication skills in all facets of a project

Employment History

Vegas.com / LasVegas.com / Mexico.com
Manager, Optimization & User Experience
Portland, OR
March 2004 — Present
  • Manage a team of designers and optimization analysts that are responsible for the online user experience of the various web properties as well as managing the optimization and testing efforts.
  • Extensive work in analytics, user studies, multivariate and A/B testing applied to optimization of large volume commerce site. Success in both usability, user desire with an overall increase in sales metrics.
  • Worked closely with product managers, project managers and developers to communicate and advocate effectively the value of continual optimization and testing as a company wide initiative.
  • Responsible for the user experience and look and feel of Vegas.com, LasVegas.com, Mexico.com as well as all internal applications.
  • Able to manage projects and workflow from a remote office. 25% of my time is spent on location and 75% is telecommuting.
PCD Group
Sr. User Interface Designer
Portland, OR
March 2007 — September 2007
  • Responsible for the User Interface, Graphical Design as well as usability strategies for the Paulette Carter Design Group.
  • PCD Group is an interactive agency which focuses on Fortune 100 companies and their stringent requirements for excellent web application design.
  • Create prototypes, wireframes and final graphical design for clients such as Citibank.com, Citigroup and Mercy Corps.
  • Work with a team of developers to successfully create an end product website or web based application that accurately represents the initial design and strategy.
The Good Tech, Inc.
Co Owner
Visalia, CA
September 2003 — March 2004
  • Responsible for all web design operations in Visalia California.
  • Developed web design division of The Good Tech, Inc. an established information technology company out of Missouri.
  • Built tools to unify web development standards and practices.
Succeed Corporation
Sr. Web Designer / Usability Specialist
Chandler Arizona
January 2002 — August 2003
  • Developed a small business web portal from beginning concepts to final product launch.
  • Collaborated with team to improve usability and customer experience.
  • Responsible for the graphic design needs of the company including web, print and all advertising media.
Systems Technology Group
Sr. Web Designer
Phoenix Arizona
January 2001 — December 2002
  • Interacted closely with various clients including Vertel, Phoenix Symphony, Scottsdale Center for the Arts, ASU Research Park.
  • Cultivated relationships with customer base including the Arizona Department of Education to design the Child Nutrition Programs Web system (A multi-million dollar Federally funded web application).
  • Built projects on multi-tiered architecture with heavy ASP and database integration.
Sr. Graphics Designer / Web Developer
Phoenix Arizona
December 1999 — December 2000
  • Prototyped and brainstormed improvements and new features for the Visitalk.com web site.
  • Responsible for creating HTML templates used by the web developers.
  • Adhered to high usability concepts for high traffic web site.
I-Travel Partners
Web Designer/Developer
Las Vegas Nevada
November 1997 — December 1999
  • Designed and constructed web sites from start to finish for a wide variety of clients.
  • Collaborated with developers to design and architect a hotel booking system, online casino games and a tee-time management system.
  • Responsible for implementing and maintaining search engine optimization for several web sites.

Contact Information

Download my resume
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  • Website optimizations resulting in increases to click through and buy through percentages which directly increased company revenue
  • Search engine optimization resulting in increased traffic to websites with a positive return on investment
  • Strong abilities in user experience, graphical design, HTML and CSS
  • Fundamental understanding of Social Networks, Social Media and how it affects the user experience
  • The ability to communicate with people from all facets of business, from development to marketing, end users and clients


  • Multivariate testing
  • Web Analytics
  • Usability best practices
  • Search Engine Optimization
  • Enterprise Content Management
  • Wireframing & Design Specifications
  • Social Media, Social Networking
  • Adobe Creative Suite
  • Omnigraffle
  • Comfortable with Mac OS & Windows

Education / Training

University of Nevada Las Vegas
Fine Arts
Community College of Southern Nevada
Graphic Design, Computer Graphics
Continuing education conferences and seminars
Self teaching through books and online resources

References and letters of recommendation can be provided upon request.